Brand Identification from POSM Advertising Shelves

Emotional factors have a significant influence on consumers’ purchasing behavior. Products displayed attractively and professionally on shelves are sure to capture consumers’ attention and increase their likelihood of making a

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Cannot be Ignored: Principles of Product Display at the Point of Sale

As known, a crucial factor that directly impacts the shopping behavior of consumers (shoppers) is how we present products (Visibility). Therefore, in a context with many brands on the same

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What is visual merchandising? How to make use of display space and product design

Visual Merchandising is the delicate balance between science and art. It involves designing signage, store layout, interior design, lighting design, shelving design, product arrangement, and display to attract the attention

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4 key factors that make up effective POSM (Point of Sale Marketing)

Những yếu tố nào giúp bạn tạo nên hiệu quả từ POSM một cách tối đa nhất? Trong bài viết này, Á Đông sẽ cùng bạn tìm hiểu rõ hơn

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