In the previous section, we suggested strategies for displaying products on the GT channel. In this section, we will continue to present suggestions for displaying goods on the MT channel to effectively increase sales.
Displaying goods on the MT channel
Not only beautiful and aesthetic, displaying goods on the MT channel at stores and supermarkets needs to aim at optimizing revenue. A good display plan must ensure the following factors:
Area
In the display of goods in the MT channel, there is a principle that you need to understand, which is Fair Share. The percentage of market share that a brand occupies should be reflected in the percentage of display area. An example to help you understand better is:
If you own product A, which has a 20% market share, then on the main shelf of the supermarket, product A should occupy 20% of the shelf area. This is considered one of the factors for Trade Marketers to negotiate with supermarket management.
On the shelf position
The main display shelf in the main supermarket where all products want to be displayed, because this is the most purchased place. But on the main shelf, the display position is also clearly distinguished by factors: Reach, eye level, arm’s reach, and bending reach. Among them, eye level and arm’s reach are golden positions. The positions at the bottom (bending reach) and the top (reach) will be easily overlooked by customers.
Recognition
Did you know that you only have 3 seconds to attract customers with the first impression? So how can you make consumers recognize your brand from hundreds of products at a glance? Once they recognize your brand, how can you draw their attention to the focal product you want to promote? By using artistic eye and brand orientation, visual merchandisers need to solve this problem by utilizing color schemes or lighting techniques that are commonly applied.
Promote shopping through Visual Merchandising
In the context of the increasingly developing e-commerce and changing consumer habits today, the number of e-commerce customers will continue to increase, which requires stores, chains, and supermarkets to have a good Visual Merchandising strategy to attract customers.
Increasing customer experience to stimulate consumer visits and shopping is extremely necessary. Through a well-prepared and perfectly arranged space, understanding customer psychology. Visual Merchandising makes the store stand out, thereby encouraging customers to stop in front of a strong competition.
In a space that creates a comfortable and joyful atmosphere, visual merchandising can promote shopping behavior and enhance brand consumption. Visual merchandising also encourages direct shopping and repeat visits from consumers, while providing customers with impressions of the store’s space and culture, as well as brand recognition. If a visual merchandising strategy is implemented effectively, it can increase customer loyalty.
According to that, Visual Merchandising is everything that a buyer sees in a store, they hope to bring a memorable shopping experience. It is a non-verbal language that retailers should use to communicate with their customers.
Visual merchandising strategy, including product display tactics, is one of the most important aspects of the customer experience. The challenge is to be quick and creative in finding unique ways to attract customers without hindering their shopping process. To achieve this, contact A Dong – the leading provider of comprehensive display solutions for retail chains.
Although A Dong’s customers are large enterprises, their products reach and serve all consumers nationwide with different shopping needs and characteristics. Therefore, A Dong not only understands chain businesses from a commercial and managerial perspective, but also understands their customers. A Dong’s design and display solution consulting capabilities are one of the strengths that this business focuses on promoting, in order to create friendly and suitable stores for shopping psychology.
